Introduction

Pharmatoka Inc. ("we," "our," or "us") operates the website ellurautihealth.com (the “Site”) and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our Site, purchase products, join our rewards program, or interact with us in any way (collectively, the “Services”). By accessing or using our Services, you agree to the collection and use of your personal information as described below. If you do not agree with our policies or practices, please refrain from using our Site.

Updates to This Policy

We may update this Privacy Policy to reflect changes in our operations, legal obligations, or technology. All updates will be published on this page with a new “Effective Date.” Continued use of the Site after changes are posted means you accept the revised policy.

1. Information We Collect

The information that you submit directly to us through our services may include your contact details such as your name, address, email address, and phone number. We also collect order and shipping information, which includes your name, shipping and billing address, phone number, and email. Payment information is securely processed through third-party providers and is not stored on our servers. If you create an account, we may collect your username, password, and security question responses. If you join our loyalty program, we collect data related to your purchases, referrals, and participation activity. Additionally, we may track your shopping information, such as the items you viewed or added to your cart. We collect any information you include in communications or forms submitted through our Site. Lastly, we may collect user-generated content, such as product reviews, testimonials, or messages submitted through contact forms.

2. How We Use Your Information

We use your information to:

• Process transactions and fulfill your orders.
• Send updates and confirmations about your orders and manage shipping details.
• Operate and maintain our website and provide personalized customer service.
• Send you promotional messages, if you have opted in.
• Support the administration of your account and participation in the loyalty rewards program.
• Improve the website’s functionality and user experience.
• Prevent fraud and ensure system security.
• Comply with legal and regulatory requirements.

3. SMS and Email Marketing

If you choose to receive marketing communications, we may contact you via email or SMS with promotions, special offers, new product announcements, wellness tips, and brand updates. You may opt out of email messages at any time by clicking the “unsubscribe” link. To stop SMS messages, you can reply with “STOP.” Standard message and data rates may apply.

4. My Ellura Rewards Program

When you enroll in our loyalty program, we collect data about your purchases, referrals, account activity, and reward redemptions. We use this information to allocate and manage your points, customize your experience, and provide access to the benefits and rewards associated with the program.

5. Sharing Your Information

We do not sell or rent your personal information. However, we may share it with:

• Service providers such as payment processors, communication platforms for email and SMS, fulfillment and shipping partners, IT infrastructure providers, and analytics vendors.
• Legal and regulatory authorities when required by law.
• Our corporate structure for business operations.
• In the event of a merger, acquisition, or sale of assets, your information may be part of that transaction.

All our partners are contractually required to protect your data and only use it as necessary to provide their services.

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to enhance your browsing experience, analyze traffic and usage patterns, personalize content and promotions, and remember your preferences. You can control or disable cookies through your browser settings, but please be aware that doing so may affect how the Site functions. We also use cookies via Shopify to operate our store. For more information, you can visit: https://www.shopify.com/legal/cookies.

7. Data Security

We implement a combination of technical, physical, and organizational safeguards to protect your personal data. While we strive to use secure methods to protect your information, no system or method of transmission over the Internet is completely secure. We recommend using strong, unique passwords, keeping your login credentials confidential, and contacting us immediately if you suspect unauthorized access to your account.

8. Data Retention

We retain your personal information for as long as necessary to complete transactions, deliver services, meet legal obligations, enforce our agreements, and resolve disputes. Once your data is no longer needed, it is securely deleted or anonymized.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccuracies.
• Request the deletion of your data.
• Receive a portable copy of your data.
• Limit or object to certain data processing activities.
• Withdraw consent for data processing.
• Appeal decisions regarding your data requests.

To exercise any of these rights, you may contact us at help@ellurautihealth.com. We may request verification of your identity before processing your request.

10. Third-Party Links

Our Site may include links to third-party websites or services. These third parties have their own privacy and security practices, and we are not responsible for how they manage your personal information. We encourage you to review their policies before providing any data to them.

11. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware of any such data, we will delete it promptly.

12. Contact Us

If you have any questions, requests, or concerns about this Privacy Policy or how we handle your personal information, you can contact us by:

• Email: help@pharmatoka.com
• Phone: (888) 481-6590
• Mail: 1355 Peachtree St. NE, Suite 1110, Atlanta, GA 30309

Shopify Cookie Policy

Shopify’s list of terms and conditions that apply to all users that access or use the Shopify API or any associated information or other data. For more information, visit: https://www.shopify.com/legal/cookies.