Frequently Asked Questions

FAQs

We're here to help! Below you'll find answers to some of our most frequently asked questions. If you need further assistance, feel free to reach out—our team will be in touch shortly.

About ellura

What is ellura?

ellura is a clinically backed supplement that supports urinary tract health* by helping reduce the ability of certain bacteria to adhere to the urinary tract, allowing them to be flushed out naturally (17,6,12).

Why does ellura have a new design?

ellura still the same high-quality supplement you know and trust—only the packaging has changed. Now delivered directly from Pharmatoka, its original creators, ellura continues to provide the powerful formula you rely on.

What are the ingredients in ellura?

Each capsule of ellura delivers a potent 36 mg of soluble, bioactive A-type proanthocyanidins (PACs) from 206 mg of concentrated cranberry fruit juice extract (Gikacran®), the key ingredient clinically backed to support urinary tract health*. Encapsulated in a 100% plant-based formula, ellura provides consistant support.(6,3,7)

Inactive ingredients: Mannitol, Magnesium Stearate, silicon dioxide, and the vegetable shell(Hydroxypropylmethylcellulose) are used to prevent ingredients from sticking together during the manufacturing process to increase product stability and keep the active ingredient (PACs) more bioavailable.

Can I open the ellura capsules if I have trouble swallowing them?

Yes, you can open the ellura capsule, but we recommend mixing the powder with soft food (ex. yogurt, pudding, applesauce) or sweet beverage (i.e. juice) rather than taking it directly, as it has a naturally bitter, astringent taste.

How ellura Works

How does ellura work?

ellura works by harnessing the power of 36 mg of potent proanthocyanidins (PACs) from 100% pure concentrated cranberry fruit juice extract(3,4). These soluble and bioactive PACs interact with certain bacteria, helping to reduce their ability to adhere to the bladder wall(17,6,12). Without the ability to adhere, bacteria are naturally washed out, helping to keep your urinary tract clean*.

What are proanthocyanidins (PACs)?

Proanthocyanidins (PACs) are natural compounds found in cranberries and some other fruits. Research shows that the unique A-type PACs in cranberries help support urinary tract health*(1,2). ellura uses a unique/exclusive extraction process to ensure each capsule contains a precise, bioactive dose of PACs for maximum effectiveness in urinary support.

Why is ellura better than other cranberry supplements?

Not all cranberry supplements are created equal. Many lack the clinically studied 36 mg of soluble, bioactive A-type PACs needed to deliver meaningful urinary tract support. ellura stands apart because it is made from 100% pure concentrated cranberry fruit juice extract, providing a potent, high-purity source of soluble, bioactive PACs — the type shown in research to help reduce the ability of certain bacteria to stick to the bladder(17,6,12). Standardized using the scientifically validated DMAC/A2 method(9) and backed by 25 years of research and 22 international herbal medicine approvals**, ellura delivers trusted, clinically backed urinary tract health* benefits in just one capsule a day.

How to Take ellura

Who can benefit from taking ellura?

ellura is ideal for anyone prone to frequent UTIs, especially women. Some common UTI triggers are sex, birth control, menopause, diabetes, mobility issues, or catheter use(6,7,9,11,14). Men can also get UTIs, but since they may be linked to other health conditions, they should consult with their health care provider before taking ellura.

Do I need a prescription to take ellura?

No prescription is required to obtain ellura ellura has been scientifically researched for its role in supporting urinary tract health* (3,2) and is recommended by many healthcare professionals. ellura is marketed as a dietary supplement in the USA and does not require a prescription.

How often should I take ellura?

To help maintain a clean urinary tract*, take 1 capsule daily with water at about the same time each day. ellura can be used occasionally or repeatedly, as needed, or as recommended by your healthcare provider. For specific situations such as sexual activity, travel, stress, dehydration, or early signs of urinary discomfort, you can take 2 capsules per day as needed, then return to your regular dose of 1 capsule daily. While ellura does not treat or cure a UTI, it helps support a clean urinary tract by reducing the ability of certain bacteria to adhere. If you have an active UTI, take ellura daily alongside your prescribed antibiotics to help wash out bacteria naturally(17,6,3,12).

Can I take ellura with a prescribed antibiotic?

Yes, you can take ellura alongside your prescribed antibiotic for extra support in washing out harmful bacteria and to help maintain urinary tract health*(17,6,3,12). However, ellura is not a substitute for antibiotics, which are necessary to treat an active UTI. Once an infection clears, continue taking ellura daily to support a clean urinary tract health by reducing the ability of certain bacteria to adhere. Because long-term antibiotic use for prevention may lead to resistance and unwanted side effects(13,5), you should work with your healthcare provider to determine the best ongoing strategy for your needs.

Can ellura replace an antibiotic?

No, ellura cannot replace an antibiotic. If you have a confirmed UTI, you will likely need an antibiotic to treat it. However, you can take ellura alongside your antibiotic to support flushing out UTI-causing bacteria. Once the infection clears, continue taking ellura daily to help maintain a healthy urinary tract. Keep in mind that long-term antibiotic use can lead to resistance and unwanted side effects, so consult your healthcare provider for the best prevention strategy(4).

Quality

Is ellura suitable for vegans?

Yes, ellura is encapsulated in 100% plant based formula!

How is ellura tested for quality?

ellura is rigorously tested for quality at every stage. Manufactured under Good Manufacturing Practices (GMP), it ensures each batch meets strict standards for purity and potency. Our Gikacran® extract complies with USP standards and is free from harmful contaminants, ensuring the highest quality and safety (14,8).

Safety Information

Is ellura acidic?

ellura has a similar acidity level (ph value) to a cup of coffee(5), soda(4-5), or tomatoes(4-5).

For Comparison: water has a neutral pH of 7; Cranberry juice is much more acidic, with a pH of 2.7. ellura falls about halfway between the two, with a pH of 4.44. This means ellura is mildly acidic but significantly less so than cranberry juice.

Although we compare ellura to a cup of coffee, rest assured that ellura does not contain any caffeine.

Can I be allergic to ellura?

ellura is well-tolerated, but if you have a red fruit allergy, it's best to check with your healthcare provider before taking it. ellura's active ingredient (PACs) are extracted from concentrated cranberry fruit juice extract, a red fruit.

Does ellura contain GMOs, artificial ingredients, or common allergens like gluten, dairy, or soy?

ellura is well-tolerated, but if you have a red fruit allergy, it's best to check with your healthcare provider before taking it. ellura's active ingredient,(PACs), are extracted from concentrated cranberry juice extract, a red fruit.

Is ellura suitable for children?

Yes, ellura is safe for children and has been used for years with no reported side effects. Children under 50 lbs can take half a capsule daily, while those 50 lbs or more can take one full capsule daily. If swallowing is difficult, the capsule can be opened and mixed into a sweet beverage or soft food(7).

We recommend consulting your child’s pediatrician before starting ellura to ensure it’s appropriate for their individual health needs.

Is ellura safe for pregnant and nursing women?

There are no studies on ellura in pregnant or nursing women. While cranberry is generally considered safe and natural, we recommend consulting your healthcare provider before use.

Can I take ellura if I have diabetes?

Yes. When taken at the recommended dose, ellura is unlikely to affect blood sugar levels, including individuals who manage their blood sugar daily.

Can I take ellura if I'm on blood thinners?

A potential interaction cannot be ruled out. If you are taking blood thinners (anticoagulant medication), consult your healthcare provider before using ellura.

Are there any side effects from taking ellura?

ellura is generally very well tolerated and not expected to cause side effects. However, if you experience any, consult your healthcare provider. For further assistance, you can contact us at hello@ellurautihealth.com or call (888) 481-6590.

Can I take ellura with other supplements or medications?

As with starting any new medication or supplements, it's important to consult your healthcare provider.

Can ellura cause kidney stones or worsen existing ones?

ellura contains low levels of oxalates, only 0.108 mg per capsule, which is much lower than in pure cranberry juice or the whole fruit. While long-term studies provide conflicting data on cranberry and kidney stones, the low oxalate content in ellura makes it unlikely to cause or worsen kidney stones. If you have a history of kidney stones or severe kidney disease, it's best to consult your healthcare provider before taking ellura.

Does ellura help with interstitial cystitis (IC)?

While an IC "flare" and UTI symptoms can often feel the same, ellura is not a treatment for interstitial cystitis (IC). However if UTI's tend to cause your IC "flare ups" then ellura may help. If acidity is a concern, ellura has an ph of 4.4, you can take it with an acid reducer. Always consult your healthcare provider for proper IC management and treatment.

Account & Checkout

How do I log into my account?

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Click on “Account” in the upper-right corner of our website, or click here to access the login page directly.

How do I update my address, phone number, or email?

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You can update your contact details by logging into your account, chatting with our Customer Service team, emailing us at hello@ellurautihealth.com, or calling us at (888) 481-6590.

Note: Changes will only apply to future orders. Orders already processed cannot be updated.

Where do I enter my promo code?

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Enter your promo code at checkout before completing your order to see the discount applied.

Orders & Payments

How do I place an order?

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Simply visit our product page, add your preferred items to the cart, and proceed to checkout. If you encounter any issues, feel free to call us—we’re happy to place your order over the phone. You can call our Customer Care Team at (888) 481-6590.

What payment methods do you accept?

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We accept all major credit/debit cards, Affirm, Apple Pay, and Google Pay, PayPal. Unfortunately, we do not accept checks or money orders at this time.

When will my credit card be charged?

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Your card will be charged at the time your order is placed.

Can I modify or cancel my order after placing it?

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We begin processing orders immediately to ensure timely delivery, so we regret that we are unable to guarantee changes or cancellations once an order is placed.

What if I’m having trouble with the shopping cart or payment?

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Call us at (888) 481-6590, Monday–Friday, 9:00 a.m.–5:00 p.m. EST, or email hello@ellurautihealth.com. We’ll help you complete your order and troubleshoot any issues.

Affirm

What is Affirm?

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Affirm is a payment solution that allows qualified customers to split their purchase into fixed monthly payments. It's an alternative to traditional credit cards, allowing you to pay over time in a clear, predictable way.

Why choose Affirm for your purchase?

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  • Get your order now, pay over time – Affirm lets you enjoy your purchase right away while spreading the cost across monthly payments that work with your budget.
  • Clear terms up front – If you're approved, you’ll see all the details before you commit: your monthly payment, total number of payments, and total interest — with no hidden fees.
  • Quick and secure approval – Affirm’s real-time application asks for just a few pieces of information. In seconds, you’ll find out your approved loan amount, interest rate, and repayment timeline.
  • No credit card needed – You can use Affirm without linking a credit card. Affirm pays the merchant on your behalf and you pay Affirm directly.
  • Accessible financing – You may qualify even without a long credit history. Affirm uses a broader set of data beyond just your credit score to make lending decisions.
  • Friendly reminders and Autopay – Stay on track with payment reminders by email and text. You can also turn on Autopay to make sure your payments are handled automatically each month.

How does the Affirm loan application process work?

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Here’s how applying for an Affirm loan works at checkout:

  1. Select the option to pay with Affirm when you’re ready to check out.
  2. Affirm will ask for some basic information like your name, email, phone number, date of birth, and the last four digits of your Social Security number. Make sure this info is accurate and yours.
  3. To verify it’s really you, Affirm sends a unique code via text message to your phone.
  4. Enter that code into the form. Within seconds, Affirm will tell you the loan amount you’re approved for, the interest rate, and your repayment period options — usually 3, 6, or 12 months. You’ll see your fixed monthly payments and the total interest you’ll pay over the life of the loan.
  5. If you agree to the terms, just click “Confirm Loan” to complete your purchase.


Afterward, you’ll get monthly reminders by email and SMS about your upcoming payments. You can also enroll in autopay to make sure your payments are always on time. Your first payment will be due 30 days after the merchant processes your order.

Why wasn’t I approved for Affirm financing?

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We don’t have access to information about financing decisions made by Affirm. If your application was declined, Affirm will send you an email explaining the reason for their decision. Their decision is final and cannot be changed by the merchant.

Why did Affirm ask me to link my checking account?

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Sometimes Affirm needs additional financial information to make a lending decision. Linking your checking account helps them better assess your ability to repay the loan.

Why did Affirm ask me to make a down payment?

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In some cases, Affirm may not approve financing for the entire purchase amount. When this happens, you're asked to pay the remaining balance upfront using a debit card.

The down payment amount is set and cannot be adjusted. It must be paid when you accept the loan offer and before the offer expires.

Can I change my order or increase my loan amount after completing my purchase?

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Once your loan has been confirmed and your order is processed, it can’t be changed or edited. If you’d like to add more items, you’ll need to either apply for a new loan through Affirm or use a different payment method to cover the additional amount.

What happens to my Affirm loan if I return an item?

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If your return is approved and we issue a refund, the amount will be applied to your Affirm account. If you’ve already made payments or a down payment, Affirm will refund those amounts to your original payment method — either your bank account or debit card.

Please note: If you receive store credit instead of a refund, you’ll still need to continue making payments on your Affirm loan, as the loan remains active.

Once your refund is processed, the credit typically appears in your account within 3 to 10 business days. The exact timing depends on your bank's processing speed.

Can I still get a refund through Affirm after my purchase?

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Yes, refunds can be processed through Affirm for up to 365 days from the date your order was placed.

Keep in mind, the refund must first be approved and issued by the merchant. Once processed, it will be applied to your Affirm account.

Shipping & Delivery

How long will it take to receive my order?

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Orders placed before 2:00 p.m. EST on weekdays will ship the same day. Orders placed after 2:00 p.m. EST ship the next business day.

Standard Shipping: 3–5 business days.

You’ll receive an email with tracking information as soon as your order ships.

How do I track my order?

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Once your order ships, you’ll receive a tracking link by email. You can also log into your account to view tracking information under "My Orders."

What if I haven’t received my order?

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We’re sorry for the delay. Please call us at (888) 481-6590 or email hello@ellurautihealth.com, and we’ll investigate the status of your delivery.

How much does shipping cost?

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Rates will be calculated at checkout based on destination. °Orders to Alaska, Hawaii, Puerto Rico, and U.S. Virgin Islands are subject to shipping fees.

Do you ship internationally?

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Currently, ellura is only available for shipping within the United States and U.S. territories.

Subscribe & Save

What is Subscribe & Save?

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Subscribe & Save ensures you never run out of ellura. You’ll receive your order automatically on a recurring schedule and save 20% on every shipment.

How do I manage or cancel my subscription?

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Log into your account and go to “Manage Subscriptions.” You can adjust the delivery schedule, skip a shipment, or cancel anytime.

Can I pause or skip a delivery?

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Yes! Simply log into your account, go to your subscription settings, and choose to skip a delivery as needed.

Returns & Refunds

What is your return policy?

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Unopened bottles of ellura may be returned within 45 days of purchase for any reason. Refunds will be issued to the original form of payment, minus original shipping costs and a 3.5% transaction fee to cover payment processing expenses.

Please note:

- Products must be returned in their original, sealed condition.
- Opened or used bottles are not eligible for return.
- Customers are responsible for return shipping costs.
- We cannot accept returns or offer refunds for expired products.

How do I request a return?

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Contact our Customer Support team at hello@ellurautihealth.com or call (888) 481-6590, and we’ll guide you through the process.

Support & Assistance

How can I contact Customer Support?

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Phone: (888) 481-6590
Email: hello@ellurautihealth.com
Hours: Monday–Friday, 9:00 a.m.–5:00 p.m. EST

Do you offer live chat support?

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Yes, our live chat is available during business hours. Simply click the chat icon on the bottom-right corner of our website.

My ellura Rewards

What is My ellura Rewards?

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My ellura is our customer loyalty program designed to reward your commitment to urinary tract health. By making purchases, engaging with us online, and referring friends, you earn points that can be redeemed for discounts on future ellura orders.

How do I join the rewards program?

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It’s easy—and free! Simply create an account on our website, and you’ll be automatically enrolled in the My ellura Rewards Program. You’ll even earn 60 points just for signing up.

How can I earn points?

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You can earn points by taking simple, supportive actions: Note: You must be logged in to your account to earn points.
- Make a purchase: 1 point per $1 spent, including subscriptions
- Sign Up: 60 points
- Write a product review: 100 points (you’ll receive an email invite to submit a review 45 days after your purchase)
- Celebrate your birthday: 50 points
- Like us on Facebook: 20 points (one-time)
- Follow us on Instagram: 20 points (one-time)
- Free Shipping: When you Sign Up for the rewards program

How do I redeem my points?

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You can redeem your points at checkout in increments of 100. For every 100 points, you’ll receive $5 off your order.
Points Reward
- 100 = $5 off
- 200 = $10 off
- 300 = $15 off

Where can I check my points balance?

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Log into your ellura account and click the Rewards button in the bottom corner to access your rewards.

Do my points expire?

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Yes, points expire 12 months after they are earned. But don’t worry, every time you make a purchase or complete an action that earns points, the clock resets for another 12 months. We’ll send you reminder emails before your points expire.

What happens if I cancel or return my order?

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If your order is canceled or fully refunded, the points you earned from that order will be removed from your account. For partial refunds, only the portion of points associated with the returned items will be deducted.

Do I still earn points when I use a promo code?

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Not on the purchase, but yes on other actions! If you use a promo code at checkout, you will not earn points for that order. However, you will still receive points for account signup, birthday entries, and social follows.

Can I use my points on taxes or shipping?

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No. Points may only be applied to product purchases and cannot be used for taxes, shipping, or additional promo discounts.

Can I use my points with a promo code?

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No, rewards points cannot be combined with promo codes or special discount offers. If you’re using a promo code or other promo discounts, you’ll still earn points for signup, birthday, and social engagement, but you won’t earn points on the purchase itself, and you can’t redeem points on that same order.

Can I have multiple accounts?

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No. Each customer is allowed one rewards account. Duplicate accounts, fake referrals, or suspicious activity may result in point forfeiture and deactivation of the program for that account.

Will the rewards program ever change?

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We may update or adjust the My ellura Rewards program to better serve our customers. We’ll notify you by email if there are major changes—and always strive to keep your experience transparent and fair.
ellura reserves the right to modify or cancel the program at any time, with or without notice.

How do referrals work?

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We love when you share ellura with people who need it.
- Share your unique referral link
- Your friend gets $10 off their first order
- You earn 200 points ($10 value) after their purchase
Your link can be found in the Rewards tab of your account dashboard.
Note: Self-referrals or misuse of the referral program may result in loss of points.

ReferencesExpand
  1. Xiong Z, Gao Y, Yuan C, Jian Z, Wei X. Preventive effect of cranberries with high dose of proanthocyanidins on urinary tract infections: a meta-analysis and systematic review. Front Nutr. 2024 Nov 28;11:1422121.
  2. Williams G, Hahn D, Stephens JH, Craig JC, Hodson EM. (2023). Cranberries for preventing urinary tract infections. Cochrane Database of Systematic Reviews 2023, Issue 4. Art. No.: CD001321.
  3. Howell, A. B., Botto H, Combescure C, Blanc-Potard AB, Gausa L, Matsumoto T, Tenke P, Sotto A, Lavigne JP. (2010). Dosage effect on uropathogenic Escherichia coli anti-adhesion activity in urine following consumption of cranberry powder standardized for proanthocyanidin content: A multicentric randomized double blind study. BMC Infectious Diseases, 10, 94.
  4. Lavigne, J. P., Bourg, G., Combescure, C., et al. (2008). In vitro and in vivo evidence of dose-dependent decrease of uropathogenic Escherichia coli virulence after consumption of commercial Vaccinium macrocarpon (cranberry) capsules. Clinical Microbiology and Infection, 14(4), 350–355.
  5. World Health Organization -Antibiotic resistance 21 November 2023: https://www.who.int/news-room/fact-sheets/detail/antimicrobial-resistance (website)
  6. Howell, A. B., Dreyfus, J. F., & Chughtai, B. (2022). Differences in urinary bacterial anti-adhesion activity after intake of cranberry dietary supplements with soluble versus insoluble proanthocyanidins. Journal of Dietary Supplements, 19(5), 621–639.
  7. Chughtai, B., Thomas, D., & Howell, A. (2016). Variability of commercial cranberry dietary supplements for the prevention of uropathogenic bacterial adhesion. American Journal of Obstetrics & Gynecology, 215(1), 122–123.
  8. Cranberry Fruit Juice Dry Extract. (2023). United States Pharmacopeia-National Formulary (USP-NF).
  9. Sintara, M., Li, L., Cunningham, D. G., Prior, R. L., Wu, X., & Chang, T. (2018). Single-laboratory validation for determination of total soluble proanthocyanidins in cranberry using 4-dimethylaminocinnamaldehyde. Journal of AOAC International, 101(3), 805–809.
  10. Uberos, J., et al. (2012). Cranberry syrup vs trimethoprim in the prophylaxis of recurrent urinary tract infections among children: A controlled trial. Open Access Journal of Clinical Trials, 4, 31–38.
  11. Botto, H., & Neuzillet, Y. (2010). Effectiveness of a cranberry (Vaccinium macrocarpon) preparation in reducing asymptomatic bacteriuria in patients with an ileal enterocystoplasty. Scandinavian Journal of Urology and Nephrology, 44(3), 165–168.
  12. Bosley, S., Krueger, C. G., Birmingham, A., Howell, A. B., & Reed, J. D. (2024). Improved in vitro hemagglutination assays utilizing P-type and type 1 uropathogenic Escherichia coli to evaluate bacterial anti-adhesion activity of cranberry products. Journal of Dietary Supplements, 21(3), 327–343.
  13. Anger, J. T., Bixler, B. R., Holmes, R. S., Lee, U. J., Santiago-Lastra, Y., & Selph, S. S. (2022). Updates to recurrent uncomplicated urinary tract infections in women: AUA/CUA/SUFU Guideline. The Journal of Urology.
  14. Upton, R., & Brendler, T. (2016). Cranberry fruit Vaccinium macrocarpon Aiton - Standards of analysis, quality control, and therapeutics. American Herbal Pharmacopoeia and Therapeutic Compendium.
  15. Storme, O., Tirán Saucedo, J., Garcia-Mora, A., Dehesa-Dávila, M., & Naber, K. G. (2019). Risk factors and predisposing conditions for urinary tract infection. Therapeutic Advances in Urology, 11, 1756287218814382.
  16. Thomas, D., et al. (2017). Does cranberry have a role in catheter-associated urinary tract infections? Canadian Urological Association Journal, 11(11), E421–E424.
  17. Howell, A. B., Vorsa, N., Der Marderosian, A., & Foo, L. Y. (1998). Inhibition of the adherence of P-fimbriated Escherichia coli to uroepithelial-cell surfaces by proanthocyanidin extracts from cranberries. The New England Journal of Medicine, 339(15), 1085–1086.