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Celebrating Decades of Relief with ellura®
For more than 20 years, ellura has supported women in maintaining urinary tract health. That means freedom from any discomfort in everyday activities — all thanks to a urologist-supported cranberry supplement trusted by women around the world!


What Causes UTIs?
UTIs occur when bacteria enter the urinary tract attach and multiply, causing pain and burning sensation during urination, frequent urges, and bladder pressure(15).
- Presence of E. coli bacteria(15)
- Bacteria transfer occurring from sexual activity(15,1,2)
- Hormonal changes during menopause and pregnancy(15)
- Spermicides, diaphragms, and cervical caps(15)
- Holding in urine(15)
- Weakened immune system(15)
- Catheter use or urinary tract conditions(11,16, 2))
ellura can help you keep your urinary tract clean!
The Science Behind ellura
ellura is the result of over 20 years of scientific research, setting the highest standard in urinary tract health*. Backed by 17 clinical and scientific studies and 22 international herbal medicine approvals**, ellura delivers 36 mg of bioactive, soluble PACs — shown to help reduce the ability of certain bacteria to adhere to the urinary tract, the first step in UTI development.

Take Control with ellura
You’re one step away from taking control of your urinary health. With 36 mg of soluble, bioactive PACs in every capsule, ellura supports urinary tract health* by helping reduce the ability of certain bacteria to stick to the urinary tract and bladder. Shop ellura now and feel the difference.

- Xiong Z, Gao Y, Yuan C, Jian Z, Wei X. Preventive effect of cranberries with high dose of proanthocyanidins on urinary tract infections: a meta-analysis and systematic review. Front Nutr. 2024 Nov 28;11:1422121.
- Williams G, Hahn D, Stephens JH, Craig JC, Hodson EM. (2023). Cranberries for preventing urinary tract infections. Cochrane Database of Systematic Reviews 2023, Issue 4. Art. No.: CD001321.
- Howell, A. B., Botto H, Combescure C, Blanc-Potard AB, Gausa L, Matsumoto T, Tenke P, Sotto A, Lavigne JP. (2010). Dosage effect on uropathogenic Escherichia coli anti-adhesion activity in urine following consumption of cranberry powder standardized for proanthocyanidin content: A multicentric randomized double blind study. BMC Infectious Diseases, 10, 94.
- Lavigne, J. P., Bourg, G., Combescure, C., et al. (2008). In vitro and in vivo evidence of dose-dependent decrease of uropathogenic Escherichia coli virulence after consumption of commercial Vaccinium macrocarpon (cranberry) capsules. Clinical Microbiology and Infection, 14(4), 350–355.
- World Health Organization -Antibiotic resistance 21 November 2023: https://www.who.int/news-room/fact-sheets/detail/antimicrobial-resistance (website)
- Howell, A. B., Dreyfus, J. F., & Chughtai, B. (2022). Differences in urinary bacterial anti-adhesion activity after intake of cranberry dietary supplements with soluble versus insoluble proanthocyanidins. Journal of Dietary Supplements, 19(5), 621–639.
- Chughtai, B., Thomas, D., & Howell, A. (2016). Variability of commercial cranberry dietary supplements for the prevention of uropathogenic bacterial adhesion. American Journal of Obstetrics & Gynecology, 215(1), 122–123.
- Cranberry Fruit Juice Dry Extract. (2023). United States Pharmacopeia-National Formulary (USP-NF).
- Sintara, M., Li, L., Cunningham, D. G., Prior, R. L., Wu, X., & Chang, T. (2018). Single-laboratory validation for determination of total soluble proanthocyanidins in cranberry using 4-dimethylaminocinnamaldehyde. Journal of AOAC International, 101(3), 805–809.
- Uberos, J., et al. (2012). Cranberry syrup vs trimethoprim in the prophylaxis of recurrent urinary tract infections among children: A controlled trial. Open Access Journal of Clinical Trials, 4, 31–38.
- Botto, H., & Neuzillet, Y. (2010). Effectiveness of a cranberry (Vaccinium macrocarpon) preparation in reducing asymptomatic bacteriuria in patients with an ileal enterocystoplasty. Scandinavian Journal of Urology and Nephrology, 44(3), 165–168.
- Bosley, S., Krueger, C. G., Birmingham, A., Howell, A. B., & Reed, J. D. (2024). Improved in vitro hemagglutination assays utilizing P-type and type 1 uropathogenic Escherichia coli to evaluate bacterial anti-adhesion activity of cranberry products. Journal of Dietary Supplements, 21(3), 327–343.
- Anger, J. T., Bixler, B. R., Holmes, R. S., Lee, U. J., Santiago-Lastra, Y., & Selph, S. S. (2022). Updates to recurrent uncomplicated urinary tract infections in women: AUA/CUA/SUFU Guideline. The Journal of Urology.
- Upton, R., & Brendler, T. (2016). Cranberry fruit Vaccinium macrocarpon Aiton - Standards of analysis, quality control, and therapeutics. American Herbal Pharmacopoeia and Therapeutic Compendium.
- Storme, O., Tirán Saucedo, J., Garcia-Mora, A., Dehesa-Dávila, M., & Naber, K. G. (2019). Risk factors and predisposing conditions for urinary tract infection. Therapeutic Advances in Urology, 11, 1756287218814382.
- Thomas, D., et al. (2017). Does cranberry have a role in catheter-associated urinary tract infections? Canadian Urological Association Journal, 11(11), E421–E424.
- Howell, A. B., Vorsa, N., Der Marderosian, A., & Foo, L. Y. (1998). Inhibition of the adherence of P-fimbriated Escherichia coli to uroepithelial-cell surfaces by proanthocyanidin extracts from cranberries. The New England Journal of Medicine, 339(15), 1085–1086.